GDA Group- a Canadian group of digital asset experts that focuses on blockchain technologies and Nightshift- artist management and creative agency have reportedly announced a joint venture to establish RARE.Store- a marketplace for iconic digital art, experiences, and collectibles.
Notably, under the new JV, GDA extends digital asset and blockchain technology, while Nightshift offers design, branding, and creative solutions along with a wide database of notable musicians and artists.
According to Michael Gord, Co-Founder, and CEO of GDA Group, RARE.Store has developed with an aim to support the activities that encourage the adoption of digital assets. With Nightshift’s expertise in creating excellent creative collaborations, GDA aims at working with the team to unlock the potential of the combined resources.
For the record, RARE focuses on developing NFT sales in collaboration with creators and artists from fields like sports, music, entertainment, and art. Through RARE.store users will be able to buy NFTs directly along with fiat currency through their credit card, similar to an online purchase or cryptocurrencies. RARE also offers management companies a robust tool for minting and selling NFTs.
Founded in 2000, The GDA Group is the first and most prominent blockchain company operation in North America. The group, originally established in New York City and Toronto, has expanded its presence globally and comprises many firms focused on diverse areas of blockchain and digital asset companies like asset management, capital markets, capital formations, and digital asset offerings.
Nightshift- a multi-disciplinary creative firm has collaborated with many global brands on innovative projects and designs along with overseeing commercially successful career and strategies of recording artists.