One of the leading headless e-commerce platforms in the United States, Fabric has reportedly announced generating USD 43 million in a Series A funding round led by Norwest Venture Partners. The investment is expected to escalate product development of the company’s e-commerce platform, while simultaneously expanding the Fabric team and addressing the mounting demand for its e-commerce technology.
Apart from accelerating the platform development, the latest funding round would also allow fabric to focus on expanding its product offerings, accelerating retailer workflow and on-boarding, eliminating the need for re-platforming, and meeting the ever-changing needs of retailers. Additionally, it would also look towards recruiting top talents in the industry.
It has been speculated that Scott Beechuk, a partner at Norwest Venture Partners, would soon join the board of directors of Fabric. It would be essential to note that Fabric allows the merchants and marketers to execute on creative decisions, without making use of extensive engineering resources.
Besides, companies can make use of either the entire, wide Fabric suite or integrate specific tools into their current systems including Production Information Manager, an Experience Manager, and Order Management System. Moreover, unlike the conventional cumbersome processes required to revolutionize a brand’s e-commerce platform, Fabric takes only a few weeks to on-board, saving huge on money and time.
Speaking on the latest accomplishment, Faisal Masud, CEO at Fabric, cited that top-notch retail companies have gained massive momentum lately owing to their differentiation of the brand and bringing in better modern customer experiences. However, they have been facing some critical issues. In this case, Fabric’s growth and establishment is expected to add to the retail industry growth as the company is well versed with the requirements of scaling and re-platforming in e-commerce.
Meanwhile, Scott Beechuk mentioned that Fabric’s headless ecommerce platform would now allow retailers to effortlessly and effectively extents the immersive in-store shopping experience to the digital world.